Yutiambo Mineva Wins Big with All-Natural Baby Cereal at Business Pitch Competition

Odza, Yaoundé resident Yutiambo Mineva is celebrating a major win after taking home the grand prize of 5,000,000 FCFA at the 12th edition of the Shirlma Show Business Pitch Competition! Mineva, the CEO and founder of Vital Plus Limited, garnered the attention of the judges with her groundbreaking product, AGA BABY WONDER CEREAL, a baby cereal that is free from lactose and additives.

“I’m a young entrepreneur,” Mineva proudly states. “This victory is a significant boost for my company.”

The 27-year-old entrepreneur has a bachelor’s degree in modern English letters, but her main focus is on developing healthy solutions for babies.

A Mother’s Inspiration

Mineva’s inspiration came from a personal experience. “In 2022, when I introduced my daughter to solid foods, she started having a lot of health problems,” she explains. “We were constantly visiting the hospital, and it turned out she was lactose intolerant.”

Unsatisfied with the limited lactose-free options available in the Cameroonian market, Mineva set out on a research expedition. “I searched for a classic porridge recipe that would be easy on her stomach,” she explains. “I discovered a unique blend of three natural ingredients – plantain, maize, and soybeans – which I carefully processed to create a highly nutritious and easily digestible product.”

The results had a profound impact on my life. “Within a week, my daughter started to feel better,” Mineva recalls. “Initially, we had our doubts, so I decided to share the recipe with two other parents who were also dealing with similar challenges.” It had a remarkable impact on their success as well!”

From Home Kitchen to Award-Winning Business

Inspired by her remarkable experiences, Mineva made the decision to share her creation with the world. “I began with humble beginnings, crafting the cereal in the comfort of my own home using just 10,000 FCFA worth of ingredients. I then packaged it in basic plastic bags,” she explains.

With the increasing buzz and a surge in demand, Mineva recognised the need to move forward. “I took care of registering the product, getting conformity certification, and making some investments in machinery,” she explains. “After relocating from our previous residence, we secured a suitable production space and began functioning as a formal entity.”

A Bright Future for AGA BABY WONDER CEREAL

After winning the grand prize at the Shirlma Show Business Pitch Competition, Mineva is poised to lead Vital Plus Limited to unprecedented success. “This victory is a significant turning point,” she proclaims. “This will enable us to increase production, broaden our reach, and provide assistance to a greater number of infants with lactose intolerance and allergies.”

AGA BABY WONDER CEREAL provides a nutritious and secure option for parents who prioritise their children’s well-being. Yutiambo Mineva’s story is a powerful example of determination, creativity, and the unwavering devotion of a mother – a remarkable blend that is bound to motivate aspiring business owners.

Mimi Mefo Info

Evelyn Ndi

Recent Posts

British Tourist Arrested in Namibia on Allegations of Child Exploitation

65-Year-Old Faces Multiple Charges Including Rape and Indecent Assault

2 hours ago

Tottenham Remporte Son Premier Succès Européen en 41 Ans

Dans une soirée marquée par l'intensité des émotions, Tottenham a réalisé un exploit mémorable en…

15 hours ago

Cameroonian Veterans Football League: A New Chapter in UK Grassroots Football

The Cameroonian Veterans Football League (CVF) has recently commenced its inaugural season in the United…

18 hours ago

National Day Celebrations Record High Turnout in Buea

Cameroon’s 53rd National Day was marked by a significant public turnout at the Buea Independence…

21 hours ago

André Onana entre dans l’histoire du football européen

Ce soir, le monde du football sera témoin d'un moment historique lorsque André Onana, le…

21 hours ago

L’hôpital Laquintinie fait des précisions pour le don de sang

L'hôpital Laquintinie de Douala rappelle les informations essentielles concernant le don de sang, une démarche…

21 hours ago