Delly Singah Launches Delly TV in London, Aiming to Shift African Relationship Narratives

London, UK – Media entrepreneur and relationship advocate Delly Singah has officially launched Delly TV, a new storytelling platform focused on African and diasporic relationships. The launch event was held on Saturday, 21st June 2025. It held at the Delly TV Studios in London and drew over 100 guests from media, faith, academia, and creative industries, a demonstration of Singah’ bold vision for television content creation and community building.

Redefining Representation in African Media

Delly TV aims to be more than a media platform. It aims to be more. It seeks to serve as a mirror for under-represented communities. “Delly TV was born from a deep desire to tell stories that reflect the complexities, joys, and challenges of modern relationships—especially within African communities,” Singah told MMI.

She continued, “Too often, the media either stereotypes us or ignores the nuanced ways we love, parent, date, and build families. I wanted a platform that not only entertains but also heals, provokes thought, and reflects our truth.“

A High-Profile Event with Diverse Voices

The launch featured a carefully curated lineup of high-profile speakers and performers, underlining the platform’s commitment to cultural richness and community relevance:

• Dr. Louis Anegekuh, Chairman of the Board, delivered the opening remarks, reinforcing the mission of Delly TV.
• Eric Chinje, veteran journalist and media consultant, served as a guest speaker, offering insights on the importance of narrative sovereignty in African storytelling.
• Rev. Jesse Song, officiating minister, provided a spiritual invocation to open the ceremony.
• Dr. Edith Gibson, academic and relationship expert, contributed with a keynote address on the psychological impact of underrepresentation in media.
• Performances by Fresh Gang, a vibrant music group, brought cultural flair to the evening.
• The event was hosted by Delly Singah herself and expertly emceed by Karen TK, adding dynamic energy to the programme.

Held at the newly launched Delly TV London studios, the event marked the official beginning of what Singah describes as a “global platform rooted in local truth.”

Audience Response Signals Demand

One of the standout moments from the evening came during a screening and discussion segment. “When someone in the crowd said, ‘I see myself in this,’ I knew Delly TV had already done something meaningful—before even airing the first episode,” said Singah.

This emotional resonance affirms the platform’s relevance across generations and demographics. “People from different cultures, ages, and backgrounds connected emotionally with the shows,” she added.

Driving Force Behind Delly TV

Singah’s motivation to enter television stems from observing gaps in how African communities—especially in the diaspora—are portrayed or left out altogether.

“Watching my own community navigate relationships in silence, shame, or isolation pushed me to act,” she said.

She emphasised that the media holds transformative power. “We are not too complex to be understood, not too small to be seen, and definitely not too far away to matter,” she said, framing the launch as a bold declaration of value and visibility.

Storytelling With Purpose

At the core of Delly TV is authentic storytelling. “We choose stories that are raw, relevant, and rooted in truth,” Singah told MMI. “Whether it’s a couple navigating long-distance love or a young man reconciling with cultural expectations, we look for narratives that resonate.“

She recalled a memorable episode where a couple overcame infidelity and rebuilt their marriage. “Their honesty inspired a flood of emails and DMs from people who finally felt seen,” she said.

Bridging Language and Access Gaps

Inclusivity is central to Delly TV’s mission. “We’ve committed to featuring stories in Pidgin, French, and local dialects to break the language barrier that often silences important voices,” Singah said.

She also emphasised the importance of reaching underserved communities: “We’re collaborating with community leaders, faith groups, and youth organisers in countries like Ghana, Cameroon, and Nigeria.“

From Media Platform to Safe Space

While initially envisioned as a content platform, Delly TV is rapidly evolving into something larger. “People are hungry for safe spaces, not just shows,” Singah noted. “What we thought would be a media product is turning into a community. It’s not just about views; it’s about conversation, healing, and belonging.“

Delly TV’s next steps involve cross-border growth. “We’re rolling out localized shows in Nigeria, Ghana, and Cameroon,” Singah revealed. Formats will include panel discussions, street interviews, and documentary-style features.

International collaborations are also in the pipeline. “We’re in early talks with African content creators in the US and UK diaspora to create co-produced series that bridge cultural gaps,” she said.

Looking further ahead, content studios in Lagos and Accra are part of the platform’s strategic expansion. “London is just the beginning,” Singah said. “We see Delly TV as a pan-African and global platform.“

Balancing Vision and Execution

As the platform grows, Singah remains focused on sustainable leadership. “Creativity without structure leads to burnout, while structure without soul leads to bland content,” she said. “I protect my creative flow but build a team around me that can hold the business systems.“

Advice for Emerging Media Voices

For women—especially African women—interested in media entrepreneurship, Singah offered this guidance: “Your voice matters. Don’t wait for perfection. Start with what you have. You’re not just creating content—you’re shaping culture. Step into that responsibility with courage.“

With its London launch now complete, Delly TV positions itself as a growing hub for original African relationship storytelling. Backed by a diverse team and a strong community response, it aims to shift the media landscape.

MMI