A wave of African women on social media have turned their timelines purple in a growing digital movement demanding an end to gender-based violence (GBV) across the country. The campaign, now widely dubbed the “Purple Movement”, is gaining momentum ahead of the global 16 Days of Activism Against Gender-Based Violence which runs from November 25 to December 10.
The colour purple, traditionally used around the world to symbolize justice and dignity, has become a unifying symbol for Cameroonian women calling for justice for survivors of domestic abuse, sexual violence and harmful cultural practices. Using hashtags like #PurpleForHer, #EndGBVCameroon and #SpeakUpCM, activists, journalists, and rights groups have flooded social media platforms with purple-themed photos, art, and videos urging authorities to take concrete action.
Cameroon records some of the highest rates of gender-based violence in Central Africa. According to national data and UN reports, nearly 4 in 10 women in the country have suffered physical or sexual violence, while a majority of cases go unreported due to stigma, fear of reprisals, and lack of legal protection.
Civil society leaders say the campaign could mark a turning point in the national conversation about violence against women, especially at a time when some NGOs assisting survivors have faced restrictions and suspensions by government authorities.
As the 16 Days of Activism draw closer, Cameroonians are expected to see more purple ribbons, banners, and profile photos on the streets and online — each one a demand for justice and protection in a country where too many voices have been silenced.
