A young Nigerian, GehGeh Emmanuel Obruste, has taken social media, especially TikTok, by storm with his controversial teachings on how men should spend—or not spend—money on women.
Through his online platform, “GeGeh University of Wisdom and Understanding,” the self-proclaimed relationship coach has attracted a massive male following across Africa. His lessons, often streamed live on TikTok, are reshaping debates about love, money, and gender roles in dating.
Recently, GehGeh revealed he earned $30,000 USD (about 17 million FCFA) in just one live session through viewer gifts, describing the moment as “life-changing.”
“More than 177,000 people watched my lecture today. Jesus! The University of Wisdom and Understanding—the only university where, once you graduate, women will fear to ask you for money,” GehGeh exclaimed during a live stream.
GehGeh’s Philosophy on Money and Relationships
At the heart of GehGeh’s message is a bold claim: a man should never be financially responsible for his girlfriend.
In one viral session, he told his audience:
“It’s better to be called a stingy boy than to be called a broke boy. Guard your money.”
His lessons, now widely circulated on TikTok and Instagram, include:
- A woman who truly loves you will never constantly ask you for money.
- Men can marry broke women, but most women refuse to marry poor men.
- Young men should avoid relationships with single mothers if they cannot handle the financial pressure.
- If a man goes broke, his girlfriend is likely to leave for someone doing better.
- A girlfriend is not a man’s financial responsibility—both partners should focus on building themselves first.
- Even with biological resemblance, men should do a DNA test to confirm paternity.
- Hustle and build wealth before prioritizing relationships, because society looks down on poor men.
From Grass to Grace: The Rise of GeGeh
GehGeh’s story is one of resilience. What started as a single video has now made him a national sensation in Nigeria.
Calling himself “the first illiterate to found a university in Nigeria’s history,” GehGeh embraces his unconventional path:
“I am not a graduate, but by the grace of God, I have founded a school. I am an orphan, but now Nigerians have shown me immense love.”
His earnings and fame, he says, are a blessing he does not take for granted.
Beyond his lectures, GehGeh’s teachings have inspired countless comedy skits in Nigeria, generating millions of views and further fueling his online popularity.
Impact and Controversy
While some dismiss his philosophy as misogynistic or overly blunt, many young men say his advice resonates with their real-life struggles in relationships.
At its core, GehGeh’s message encourages men to prioritize financial independence over emotional obligations—a perspective sparking both praise and backlash across African social media.
Whether seen as a comedian, philosopher, or opportunist, GehGeh Emmanuel Obruste has undeniably tapped into a powerful conversation about love, money, and modern dating in Nigeria.
